FORMAT DEVELOPMENT

Everything that needs a good format, under one roof.

At IDTV, we develop formats from A to Z and continue to refine existing concepts. Our creative team collaborates with various teams of creators to shape ideas into programs that resonate with viewers worldwide.

01

Creation team

It starts with an idea that can come from a feeling, a question, an observation. Our creative team develops that into a unique format with a strong concept, recognizable emotions, and a clear story.

From idea to concept

Developing formats

Sales

01

Creation team

It starts with an idea that can come from a feeling, a question, an observation. Our creative team develops that into a unique format with a strong concept, recognizable emotions, and a clear story.

From idea to concept

Developing formats

Sales

02

Innovation & AI

Renewal with impact. Together with teams, we explore where innovation is possible and how AI adds value in a responsible manner. Safety, ethics, and human oversight serve as the starting point. Additionally, we guide teams in making informed choices in tools and workflows, and we develop cross-media platform strategies for strong adaptations to (social) platforms.

Format innovation & development

AI tooling & workflow

Cross-media platform strategy

02

Innovation & AI

Format innovation & development

AI tooling & workflow

Cross-media platform strategy

03

Design studio

A good concept deserves the right stage. Our studio brings formats to life in a convincing way, from the first concept visuals to logos and complete pitches for broadcasters, streaming services, and international partners.

Clear pitches for broadcasters and streaming services

Format presentations and visuals with AI support

Visual design of programs such as logos & styles

03

Design studio

Clear pitches for broadcasters and streaming services

Format presentations and visuals with AI support

Visual design of programs such as logos & styles

04

Casting team

Strong content demands the right people. Our casting department ensures that each program feels authentic, diverse, and credible. From participants to experts and celebrities to presenters, we find the right face. And it doesn't stop there: before, during, and after filming, our casting colleagues provide professional support for every participant.

Participant casting

Candidate guidance & professional aftercare

Years of experience with in-house casting

04

Casting team

Participant casting

Candidate guidance & professional aftercare

Years of experience with in-house casting

05

Production team

From script to screen: we guide the entire process with attention to quality and content. With nearly fifty years of experience, we know how to turn creative plans into successful content.

Complete production from A to Z

Experienced crews & creative teams

Experience in hub production

05

Production team

From script to screen: we guide the entire process with attention to quality and content. With nearly fifty years of experience, we know how to turn creative plans into successful content.

Complete production from A to Z

Experienced crews & creative teams

Experience in hub production

FULL PRODUCTION

From idea to global success

Our formats make their way from creative idea to program, and sometimes to international hits. With a strong team, in-house production, and a focus on quality, we bring stories to life.

See our formats

Our Expertise

Why IDTV?

45+ years of experience

Since 1977, we have been making television with craftsmanship, creativity, and attention to detail.

30+ successful formats

From Who is the Mole? to The Traitors: our formats are a success both at home and abroad.

22+ prices

We are proud that our productions have been awarded national and international prizes.

Ready to start?

Do you want to collaborate with an experienced production partner? We are happy to think along with you.

Our reach

IDTV is part of
All3Media

Since 2003, IDTV has been part of All3Media, one of the largest media groups in the world. As a result, we not only work on our own formats but also bring international successes to the Netherlands and vice versa. From local productions to global hits: our programs know no bounds.

View All3Media formats